Social Networking is the buzz, and twitter is flavour of the (month, year, ???). Regardless of your opinion, it certainly is a happening place, and considering the success and evolution of instant messaging one to one, this instant messaging, one to many certainly should catch your attention.
Here’s a great post on corporate tools to twitter.
Corporate Twitter Toolbox: Twitter Tools for the Enterprise
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Social Interactive Marketing, beyond SEO, Beyond SEM. All about extending the tentacles to pull traffic back to the head.
This is something that take work, constantly, and dovetails nicely with any optimisation effort. The growth of opportunities makes for a growth in efforts to capture them. Get used to it. If you’d like some detailed help in putting together a plan, let me know.
The attached article gives you a nice overview, but for each and every enterprise, its a different basket of goods in detail.
Social Media Optimization: 16 Rules Revisited – Online Marketing Blog
Following up on my earlier post about new music data formats with extra meta data, now there’s a rumor Apple is going to integrate Social Networking into iTune.
Rumor: Apple to Take on Social Networking App, iTunes Integration | Cult of Mac
A new music file format is being developed that not only contains the music data, but additional meta data beyond the current name, artist, year, etc. The files will also contain lyrics, photos and ‘other’ information.
It is the ‘other’ information, the opportunity and the capability that stimulates my imagination. Value added content, interactive content, promotional content. I sniff an opportuity here….
Apple, Record Labels Diverge Over Next-Generation Full-Album Music Format | Epicenter | Wired.com
For the 5th year running, Razorfish, the interactive powerhouse agency of the megaverse has released its crystal ball gazing “Digital Outlook Report” for 2009. I’ve been following these for a couple of years and found them to be very insightful, and truly inspiring. If you have anything to do with interactive strategy, either as a marketer or a manager, it really is a must read.
Some highlights:
1. Advertisers will turn to “measurability” and “differentiation”
in the recession.
2. Search will not be immune to the impact of the economy.
3. Social Influence Marketing™ will go mainstream. This is a biggie!
The increased potency of social networking: people are influencing each other — online, in small groups, through peer pressure, reciprocity or flattery — giving rise to a whole new form of marketing that we called Social Influence Marketing™ (SIM).
4. Online ad networks will contract; open ad exchanges will expand.
5. This year, mobile will get smarter.
6. Research and measurement will enter the digital age.
7. “Portable” and “beyond-the-browser” opportunities will create new touchpoints for brands and content owners.
8. Going digital will help TV modernize.
9. Business model innovation is increasingly popular.
10. move from scarcity of media to scarcity of attention. Note: Email Marketing.
11. Digital Moms are ultimate time poor multi-taskers.
You really should take the time to go through this 180 page report. Its packed with insight and inspiration.
The news is in – Internet is eating into TV advertising budgets. Interactive media is the future, without any doubt. Amongst internet users, time spent on-line is nearly twice time spent watching TV.
Is TV Time Caught in the Web? – eMarketer
An interesting article from former editor of Harvard Business Review on the future of computing. In essence, the growth of the internet as the data and application resource, and the transition from desktop computing to dumb terminals connected to the data cloud.
Its a bit of “Back to the Future”, but interesting in the implications of information security, and more importantly the potential for extended reach of on-line marketing efforts, the spread of viral promotional activities, and the sharing of informational products across a broader base of users.
Don’t know that I find it “Terrifying” myself, but there is some good oil on how to manage your own data and identity in an age of consolidation.
Q&A: Author Nicholas Carr on the Terrifying Future of Computing
2008 looks to be the year when online advertising consolidates its place amongst the other media. With growth beginning to slow from a boom to a steady growth, look for new ideas from the media agencies.
Growth in spending looks to be slowing to mid 30% from a 60% annual rate.
Full article from the Sydney Morning Herald below, quoting Price Waterhouse Coopers, affiliate network DGM, Fairfax Digital, Mitchell & Partners and others.
Its official: wonder years of growth in online advertising are over – BizTech
Miro, an on-line video aggregation tool that foreshadows what internet video will be beyond youtube. It manages internet broadcast stations, and allows for complete download. Lots of public broadcasting.
As the internet moves ever closer to challenging the free-to-air networks, pay tv and digital broadcasting, here’s a little crystal ball gazing.
Oh yea… its open source, and free.
Visit the Miro website, and review a video that shows how the website works.
Here’s a mac oriented story, but it is a cross platform tool.
Cult of Mac » Blog Archive » Miro: Internet TV Done Right for Mac
Crystal ball gazing and easy to consume list based stories. I think networking trends is more accurate than web trends, if you differentiate web from network. To me, web has its own character a subset of network. All webs are network, but not all networks are web.
