“When your car park attendant starts giving you tips on the stock market, you know its time to start looking for something new.”

Google web2.0 or any derivative. Check Deli.cio.us. Sniff around and you’ll soon discover that you can’t count the number of pundit pieces, Top 10s, “how to make money on”, and “what is” dissertations out there. Blogs, mainstream media, agencies, gurus and geeks all have a take on it, and are not backward in coming forward with the good oil.

The only thing constant in the on-line world, our parallel universe, is change. Ever increasing change. An ever increasing pace of change. [Read more →]

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Why? Successful companies, with tight and highly evolved brand strategies, with brain trusts of marketing expertise and forward thinking management, fail making a big splash in the on-line world.But we have a great web site. We have an on-line strategy. We have SEO. We have viral. Only thing we don’t have is revenue.

For too long, management has been accepting the rationalisation, “It will come in time, just wait for the web to mature.” Management recongises maturity – and its here.

The answer lies in the concept of community. The lessons of web2.0 are that community, and its ability to create heroes is the key. Likewise, there is the balancing ability to create villains, louts, wanna-be, boors, neutrons, raconteurs, aficionados, sweethearts, chums and rivals. [Read more →]

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Welcome to the Interactive Marketing Info blog. Truth is, the title really reflects my own search for the good oil than any earthshaking expertise on my part. Frankly, there is so much noise and wanna be punditry out there, I’m trying to simply consolidate what I personally find valuable, workable and reliably usable, and offer up the fruits of my efforts to other people who might likewise find it useful, with the opportunity to co-conspire and bring together input from a community for our mutual benefit.

Over the next few months, I’ll be organising, re-organising, and probably re-organising links and resources. Right now I’m struggling with issues of consistent versus topical resources, and it takes a lot of time to separate the music from the noise.

So, please, feel free to contribute, comment or criticise. Its all good.

Matthew Aaron
Aaron Interactive

Tags: Opinion by admin
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