One thing we all know, the newspapers and magazines are hurting. But, there is more news and information at your fingertips than ever before.

A new model is slowly evolving to face the opportunieits online: Free news with ads, paid news (with ads too?), sites that consolidate news from other sources, Citizen Journalism…

Pulitzer Prize for Journalism is a benchmark of sorts, here’s what happened this year.

Online sites win journalism firsts at Pulitzers

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Social interactive marketing is reaching further and deeper into our everyday interactive experiences.  1.5 million daily visits to gmail are not to include an increasing social element, with, I suggest, more to evolve.

I think its plain to see that Google knows no bounds as it expands across all interactive frontiers.

Google email takes on Facebook | News.com.au

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Since the rationalisation of the Magazine Industry, when broad spectrum publications began to be replaced by niche topic publications, the conventional wisdom has been that ever increasing specialisation and topical focus was the way to secure your future in publishing.  Followed up by the audience orientation of different radio talk shows and even television networks, this seemed to prove the conclusion.Now, the  report linked below seems to indicate there is a future for broad-based content, and that niche marketing and communication strategies may not have cornered the market.

In the P2P world of music downloads, it appears the “top 40″ are still the downloads of choice, even though there is so much more niche content available out there.  In P2P, the long tail is pretty stumpy.

Report Challenges Long Tail Theory on P2P Networks | Epicenter | Wired.com

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Customer Relationship Management article from Retail specialist Peter Ryan.  Fits nicely with the principles of engagement as a tool for increasing customer value.

Red Communication Australia: CRM Is Not A Four Letter Word.

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Just a note to my friends and readers - I recently suffered a significant attack of the bot spammers and have been forced to delete and repost most of my articles to get rid of the comment spam.  Unfortunately, I lost a lot of good comments as well.  Please accept my aploogies to those of you who took the time to comment.

I’ve turned off the commenting feature for awhile while I beef up my spam protection.

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An interesting web2.0 question, when your business is built upon user content, what do you owe the leaders of the community?

A big site like Digg faces a significant issue here, but what about the web2.0 functionalities you build into your own site? Is this another case of training your brand to live and let live, or is it a case of losing control of your operation?

Are your community content generators customers or are they simbiotes? Are your objectives the same, or are you financing your own downfall? Are you prepared for the answer?

Digg CEO Jay Adelsons Take on the So-Called “Revolt” | Epicenter from Wired.com

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Check out my Technorati Profile
more code for my Technorati Profile

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“When your car park attendant starts giving you tips on the stock market, you know its time to start looking for something new.”

Google web2.0 or any derivative. Check Deli.cio.us. Sniff around and you’ll soon discover that you can’t count the number of pundit pieces, Top 10s, “how to make money on”, and “what is” dissertations out there. Blogs, mainstream media, agencies, gurus and geeks all have a take on it, and are not backward in coming forward with the good oil.

The only thing constant in the on-line world, our parallel universe, is change. Ever increasing change. An ever increasing pace of change. [Read more →]

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Why? Successful companies, with tight and highly evolved brand strategies, with brain trusts of marketing expertise and forward thinking management, fail making a big splash in the on-line world.But we have a great web site. We have an on-line strategy. We have SEO. We have viral. Only thing we don’t have is revenue.

For too long, management has been accepting the rationalisation, “It will come in time, just wait for the web to mature.” Management recongises maturity – and its here.

The answer lies in the concept of community. The lessons of web2.0 are that community, and its ability to create heroes is the key. Likewise, there is the balancing ability to create villains, louts, wanna-be, boors, neutrons, raconteurs, aficionados, sweethearts, chums and rivals. [Read more →]

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Welcome to the Interactive Marketing Info blog. Truth is, the title really reflects my own search for the good oil than any earthshaking expertise on my part. Frankly, there is so much noise and wanna be punditry out there, I’m trying to simply consolidate what I personally find valuable, workable and reliably usable, and offer up the fruits of my efforts to other people who might likewise find it useful, with the opportunity to co-conspire and bring together input from a community for our mutual benefit.

Over the next few months, I’ll be organising, re-organising, and probably re-organising links and resources. Right now I’m struggling with issues of consistent versus topical resources, and it takes a lot of time to separate the music from the noise.

So, please, feel free to contribute, comment or criticise. Its all good.

Matthew Aaron
Aaron Interactive

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