How to transform social media into a sales generation engine
Posted on November 17th, 2010 by admin
A nice concise article about fundamental realities of Social Media interactivity, if you want the money.
1. Relevancy, having something tangible to offer other than an altar upon which users can worship your brand.
2. Currency, that ‘special’ offer that sets up a value proposition
3. Usability, eliminating friction in the path to purchase.
How to transform social media into a sales generation engine – iMediaConnection.com
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