Benchmark Clickthrough Rates for eDMs, by industry.
eMail Click-Through Rates 2/10 - Courtesy of Constant Contact
Accountant 14.5%
Art Gallery 10.6%
Association 11.0%
Communications 8.9%
Consultant 12.0%
Crafts 22.1%
Education and Services 15.1%
Entertainment 10.8%
Event Planning 12.2%
Franchise 12.5%
Government Agency 14.7%
Hotel, Inn, B&B 13.9%
Legal Services 13.0%
Manufacturing & Distribution13.1%
Marketing/PR 13.5%
Medical Services 13.3%
Non-profit 12.3%
Office Supplies 9.4%
Personal Services 12.6%
Products & Services 12.2%
Professional Services 13.0%
Publishing 27.6%
Real Estate 10.4%
Religious Organization 9.8%
Restaurant/Bar/Catering 6.6%
Retail 15.7%
Salon/Spa 7.0%
Sports & Recreation 12.3%
Technology 10.9%
Transportation 13.8%
Travel & Tourism 11.6%
Web Developer 16.4%
Other* 17.8%
Wishing you the best of success.
Cheers,
Robert
Robert Fleming
President/CEO
eMarketing Association
www.eMarketingAssociation.com
Thanks for posting this, don’t these CTRs seem too high?
Well, I think if you consider these are opt in lists, then you can expect the higher response ratios. I always have my concerns about the accuracy of the figures, but the relative values by comparison are meaningful.