Destination web is beginning to lose traffic to the distributed phenomena known collectively now as the social web space, i.e. Facebook, Twitter, YouTube, the blogsphere, etc.

The assumption is that people are getting their information via social contacts, web2.0 sites with user generated content and other indirect sources, other than the main web properties.

The problem with jumping to conclusions, is basically, jumping to conclusions.

What else could we infer from these stats?

- S0cial web is addictive, sapping the strength and curiosity from web users?

- Corporate websites were just fun as long as there was nothing better to do?

- Traffic shifts to where the action is, above and beyond the ‘need to know’ requirements of individuals farming specific information.

- You wouldn’t want to own stock in MySpace.

I don’t think the recommendation is to get rid of your landing pages.  You may get less traffic, but is it more qualified traffic?

I do think the recommendation is to get involved in Social Web.

American

www.digitalbuzzblog.com - loosing-to-the-social-web-visualized

Australian (thanks Mike!)

Australian brand sites losing to the Social Web - Datalicious Blog

Tags: Trends //