In the ever evolving cat and mouse game of marketing, the spring loaded marketing message, popping out at you from the noise of everyday life has been one of the great constants.  Interruption marketing.

Now, with the evolution of search, and our constant old friend, need satisfaction, relevancy becomes the key.

With Google facing a ‘relevancy’ war with Bing in the results trenches, look forward to fallout on your own website. Both sides will be evolving their algorithms, and your rankings may be likewise evolving.  Some of the more well known tricks that raise ranking, but hurt relevancy may come under threat, including link farms, domain nurturing sites, hijacked keyword strategies, etc.  Would that be such a bad thing?

This takes me back to one of my previous posts, “SEO Tips and Tricks - Practical Advice“.

Digital Ministry - Are you relevant?

Tags: Marketing, SEO //