An interesting perspective, separating viral marketing from Social Media. To my mind, the two are symbiotically bound.
Organized Chaos: Viral Marketing, Meet Social Media | Epicenter | Wired.com
Destination web is beginning to lose traffic to the distributed phenomena known collectively now as the social web space, i.e. Facebook, Twitter, YouTube, the blogsphere, etc.
The assumption is that people are getting their information via social contacts, web2.0 sites with user generated content and other indirect sources, other than the main web properties.
The problem with jumping to conclusions, is basically, jumping to conclusions.
What else could we infer from these stats?
- S0cial web is addictive, sapping the strength and curiosity from web users?
- Corporate websites were just fun as long as there was nothing better to do?
- Traffic shifts to where the action is, above and beyond the ‘need to know’ requirements of individuals farming specific information.
- You wouldn’t want to own stock in MySpace.
I don’t think the recommendation is to get rid of your landing pages. You may get less traffic, but is it more qualified traffic?
I do think the recommendation is to get involved in Social Web.
American
www.digitalbuzzblog.com - loosing-to-the-social-web-visualized
Australian (thanks Mike!)
Australian brand sites losing to the Social Web - Datalicious Blog
In the ever evolving cat and mouse game of marketing, the spring loaded marketing message, popping out at you from the noise of everyday life has been one of the great constants. Interruption marketing.
Now, with the evolution of search, and our constant old friend, need satisfaction, relevancy becomes the key.
With Google facing a ‘relevancy’ war with Bing in the results trenches, look forward to fallout on your own website. Both sides will be evolving their algorithms, and your rankings may be likewise evolving. Some of the more well known tricks that raise ranking, but hurt relevancy may come under threat, including link farms, domain nurturing sites, hijacked keyword strategies, etc. Would that be such a bad thing?
This takes me back to one of my previous posts, “SEO Tips and Tricks - Practical Advice“.
Digital Ministry - Are you relevant?
