Part of the whole web2.0 and social interactive marketing buzz is about user generated content, word of mouth recommendation and the authority they bring.

It appears, at least in New York State, USA, that posing as a regular punter and putting up your own positive reviews constitutes the equivalent of false advertising.

So along with risking SEO purgatory, you may also be risking $$$ and lets not even talk about the brand value statement…

ATTORNEY GENERAL CUOMO SECURES SETTLEMENT WITH PLASTIC SURGERY FRANCHISE THAT FLOODED INTERNET WITH FALSE POSITIVE REVIEWS

Tags: Strategy, SEO //