Since the rationalisation of the Magazine Industry, when broad spectrum publications began to be replaced by niche topic publications, the conventional wisdom has been that ever increasing specialisation and topical focus was the way to secure your future in publishing.  Followed up by the audience orientation of different radio talk shows and even television networks, this seemed to prove the conclusion.Now, the  report linked below seems to indicate there is a future for broad-based content, and that niche marketing and communication strategies may not have cornered the market.

In the P2P world of music downloads, it appears the “top 40″ are still the downloads of choice, even though there is so much more niche content available out there.  In P2P, the long tail is pretty stumpy.

Report Challenges Long Tail Theory on P2P Networks | Epicenter | Wired.com

Tags: Opinion //