The first trick to SEO is that there are no tricks. Actually, there are, but the risk outweighs the benefit. This is proof Mama was right. Be honest, have integrity, do the right thing, and you’ll come out ahead.

This article covers the principles, the engines, the main authoring techniques, touches on link building and provides lots of links to useful resources to keep up with the ever changing cat-and-mouse game played between optimisers and search engines.

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Tags: SEO by admin
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Web2.0 seems to be finally de-buzzing.  Now we talk about social interactivity, online community and user generated content, which makes me a lot more comfortable. But, people are still missing the point.

Calling it Web2.0 is like talking about something that’s going to be, but already was.

From the beginning, the web was about community.   Sharing, collaborating, coalescing.  Sure its evolved a bit from the days when it was exclusively populated by American military command and control geeks, and Ivy League physics professors passing research coast to coast. We might say its gotten a bit more common, fair enough.  The ‘community’ has grown, and the tools for interaction have gotten a bit more advanced than the original bare bones hypertext markup language, BBS systems and FidoNet.

So, what makes such a buzz about web2.0? 

With so many interactive developments, critical mass played a part.  We common folk (professionally known as ‘users’) caught onto the idea that they could push into the sphere, as opposed to simply passively

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Tags: Strategy, Marketing by admin
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With all the force and energy behind web2.o and other customer engagement strategies, the key is getting the user to sign up.  Overcoming the ‘hunter vs the hunted’ reluctance. The conversion.

This is an interesting article on what makes a good sign up page.

Turtle Interactive · The Art of the Sign Up Page · Innovative web sites, blogs and web applications

Tags: Marketing by admin
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Customer Relationship Management article from Retail specialist Peter Ryan.  Fits nicely with the principles of engagement as a tool for increasing customer value.

Red Communication Australia: CRM Is Not A Four Letter Word.

Tags: Opinion by admin
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Great article on strategic communicaiton.  It reinforces the principle that the only constant is change.  Its not enough just to publish it when you’re fighting for every millisecond of attention.

Micro Persuasion: Trends That Will Help Define the Future of PR and Marketing

Tags: Strategy, Marketing by admin
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