2008 looks to be the year when online advertising consolidates its place amongst the other media. With growth beginning to slow from a boom to a steady growth, look for new ideas from the media agencies.

Growth in spending looks to be slowing to mid 30% from a 60% annual rate.

Full article from the Sydney Morning Herald below, quoting Price Waterhouse Coopers, affiliate network DGM, Fairfax Digital, Mitchell & Partners and others.

Its official: wonder years of growth in online advertising are over – BizTech

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